Repurpose In Additional Formats
August 6, 2009 by Repurposing · Leave a Comment
To reach the largest number of people with your information you should offer your information in additional formats. First thing you should do is take your ebook and make it into an audio. Now people who don’t like to read, who have trouble comprehending what they read, or who don’t have time to read have the option to get your information in audio format.
You can do this in a few ways…
Streaming / Flash – They can listen to the book on your website only
Digital / MP3 – They can download the audio from your site to their computer or mp3 player. They can also burn their own CD.
Physical / CD – This is where you would send your customers a CD of your book in audio format.
You can charge different prices for each one. Also consider that some people will purchase the same product in multiple formats. They may like the convenience of listening to the audio at the gym, while taking a walk or in their car while driving. Some times people like to be able to search a text document for a specific piece of information. They may also like to print out a copy that they can highlight. For information-hungry people it is not unusual for them to buy the same product in multiple formats.
Offering your information in multiple formats easily creates additional products for you to sell. It increases sales because you are able to make sales to people who may not have purchased your product if it was not available in the format that they wanted. It also increases sales when people buy the same product in multiple formats.
This was just one example of repurposing. In Repurposing Secrets you can discover over 216 ways to repurpose your content quickly and easily. There is no reason for you to leave money on the table any longer.
Would you rather work harder creating new content for your business or would you rather leverage your content and work more efficiently? The choice is up to you. You can always work harder if that’s what you prefer ;-)
But if you’re like me, I like to do the work once and use it over and over again to create more free time for me and my family.
That’s why I regularly use repurposing to create additional content to increase traffic to my websites, increase subscribers and develop additional customers. Your business could also benefit from using repurposing.
